Lexi's picture

Courtney, Courtney, Courtney. Courtney is Ideas By Nature’s newest Account Manager and she packs a big punch of knowledge, insight, connectedness, and fun.

Courtney’s knowledge of complex systems is broad. She is constantly researching market trends in technology and is married to Ideas By Nature’s own Jon Layton, highly skilled programmer, giving her constant access to an elite level of programming nerd, from whom she is able to absorb new streams of information. Courtney is able to express complex ideas in straightforward language, which puts her clients at ease. Courtney brings new fresh ideas to the table– she is always suggesting creative additions and directions to add quality and uniqueness to each project she touches.

Courtney is probably the most “in-the-know” on the latest trends in technology, especially all-things-Apple. In her former life, she worked at Apple, gaining insight into their culture, processes, methodologies, and marketing techniques. She is able to shed this insight on Ideas By Nature, giving us a competitive advantage.

Her connectedness has added a unique and needed component to our team. Courtney brings balance to our team and is never afraid to bring her new ideas to the table. She is connected, not only to tech trends and programming concepts, but also to people. Courtney’s peers feel at ease around her, as she is able to lift spirits and ensure the comfort of her colleagues and clients.

Courtney’s ability to have fun is something I greatly admire. Her positive energy and enthusiasm bring a smile to my face, even on the hardest days. Check out an uplifting photo she Slacked me when she knew I could use a good laugh:


She is lighthearted yet focused, easy-going yet determined, and she holds high standards for herself. I am SO SUPER grateful to have her as an integral part of the Ideas By Nature team and look forward to a great year working alongside her in 2015!

Cheers to you, Courtney! May your days be cheery and bright!

Jeff's picture

Ideas By Nature is a culture of people, creativity and developing great ideas.  Lexi Steele, a colleague and great friend, has strove tirelessly to keep Ideas By Nature grounded to that culture…

For the past almost 3 years, I have had the pleasure of growing a role with Lexi, feeding off her insatiable and creative appetite for making something out of nothing. She is a true illustrator of ideas, working closely with our methods and processes to educate our clients everyday. She oozes passions for her client’s projects and businesses.  Lexi is relentless in giving them a successful and fun experience.  Lexi is also a talented designer herself and adds immeasurable value to our team’s work.  Somehow, in her perpetually gnarly schdule, Lexi has even found time to launch a business with her mother, designing the brand as well and of course.

What more is that Lexi uses what little free time she has to give back to our next generations.  Lexi is recognized as the Goodwill Youth Services Volunteer of Year for 2014, being showcased in their annual publication and esteemed amongst other great community leaders.  This is and INCREDIBLE HONOR that she has shared generously with me, including me at every opportunity to join her in volunteering with Colorado’s youth.  These opportunities have been incredibly meaningful to me and I am ever grateful to Lexi for sharing this gift she has for philanthropy.  Here is Lexi being an awesome mentor to her mentees, Jordan and Sonia, on a hike up at Red Rocks:

Lastly, Lexi is great friend and confidant. She made my involvement as a teammate her priority from day one and supports me every single day still. From climbing (and après) to volunteering, collaboration and just shooting the shit. Everything she has, she shares. She’s a badass gal and I don’t know where we'd would be without her.



Courtney's picture

Justin brings his mad design skills to the IBN team. He also has coolest cubicle toys in the entire office. The expanse of Justin’s awesomeness is difficult to grasp. It is said that words seem to fail, sadly, and are unable to communicate the depth off all that is Justin. Yet here I am, conjuring up words to describe what is indescribable. Maybe it is my inflated pride, or maybe it is just that I was the unlucky fool who drew Justin’s name in the office Holiday Twist. Regardless of which it is, I will strike out on this impossible task of writing a blog post that does justice to the lore that is Justin.


My first attempt at this arduous goal consisted of asking others around the office: “What first thing that comes to mind when you think of Justin?” As you can imagine I was met with a wide variety of responses.

“White Nordic male….. but seriously, Justin is probably the funniest person in the office” - Jon Shapiro 

“Invested” – Jeff

“Fear, fear that I may experience retribution for failing to represent him adequately in this post. I imagine this to take the form of denying me of appreciating his Star Wars Legos”- Me

“Funny, Legos, and Carbondale” – Lexi

“Goofball” –Chris

“Justin is far to nice to possibly be real, therefore, I must conclude that he is actually a robot.” -Jon L

Slackbot declined to answer.


My quest continued. Though we work with Justin and you, the reader, have no doubt read all of our bios in the “Who We Are” tab on our website. I feared I was failing at my task. That is when it occurred to me! Why not go straight to the source! Justin himself! My bold idea begin to take root and I decided the best way to approach Justin on this topic was to have him fill out a Personal Ad, MadLibs style. Without further ado, Justin in his own words (Kind of. Well at least the italicized words are his)



“I enjoy long, Cromulent walks on the beach, getting catapulted in the rain and serendipitous encounters with pineapples. I really like Pina Coladas mixed with vodka, a romantic, candle-lit hairdos. I am well-read from Dr. Sues to Michael Douglas. I travel frequently, especially to Sand Diego, when I am not busy with work. (I am a Beekeeper). I am looking for a Loofah and beauty in the form of an Italian-American goddess. She should have the physique of Lady Gaga and the Hammer of Miss Laura. I would prefer that she knows how to cook, clean, and wash my litter boxes. I now I’m not very attractive in my picture, but it was taken 2,060 days ago, and since I have become more Handicapped.“


Finally, we make one last stop in the journey of better understanding Justin. Let us pause, and take a moment to appreciate his kick-ass design skills. This is one of the latest and greatest websites that Justin has been designing for a client.



And now my friends, we must part. Forgive my fumbling attempt in paying tribute to Justin, the man, the myth and the legend.

Lexi's picture

Oh, holiday season, how you have so quickly approached yet again this year. It seems like every year at Ideas By Nature we notice a different pattern with our projects & clients around this time – some clients slow down a bit in communication for all of December, some decide December 15th is the ideal day for them to start a new project, some are working to get their budgets approved for 2015 (save room for digital marketing, web, and apps), and some are simply done until the next year comes. For us, there isn’t much of a change in workflow. Biz Dev is active, Project Directors are tuned in, Designers are inspired, and Developers are busy  - and, yes, they are nerding out on possibilities related to the release of the Apple Watch in 2015. 

I always think around this time of year how most companies send out holiday greeting cards, create bedazzled e-cards, or host a holiday party. The average company may even have a gift exchange for its employees, where everyone is required to bring in a semi-crappy recycled gift for someone else. You – our valued client, adored connection, new friend – you deserve something unique.

And we’re not your average tech company. A few years ago when we got in the holiday spirit, we decided to make a prank app that tricked innocent gift-receivers into thinking they were actually getting something cool, and this happened:

and this:

That year, we may have gotten a little weird on spiked eggnog and we are #notactors. I digress… We’ve grown a lot over the last few years and we are really proud of the team we have on staff here at Ideas By Nature. We know that who we are, where we come from, and why we do what we do is an important part of why our clients choose us. So, this year for the holidays at Ideas By Nature, we’re doing the Holiday Twist! I wish it were a dance, but I’m not sure any of the guys would be into that, other than maybe Phil and if its anything like what I’m imagining…. I’ll spare you the details. Our version of the Holiday Twist is this: 

Each of us will write a blog post about another person at Ideas By Nature whose name we drew from a hat and we’ll post the results over the next two months.

  • The post may contain any of the following:
  • Information about the person's background
  • Images of the person at work and/or play
  • A video of the person or something related to them
  • Accomplishments that person has made here at IBN
  • Professional aspirations of the person
  • ]Neat illustrations, info graphs, GIFs, etc. about why the person is rad

Whether you are slowing down, looking to pull the trigger on a new project, creating next year’s Advertising Budget, or simply turning off all work for now, we hope you enjoy this dose of the Ideas By Nature team over the holidays! May you and your family enjoy the spirit of the season.

Lexi and the Ideas By Nature team

PS, here we are last year on our annual holiday company ski trip:

Courtney's picture

Evolution - the gradual development of something, especially from a simple to a more complex form.

Let us consider the Evolution of cell phone technology for a moment. The first commercial mobile phone call was made November 13, 1983. The phone itself weighted two pounds and cost what would be $9,000 today (Forbes). A lot of time and words could be taken to discuss what followed this initial phone call, flip phones, text messaging, camera phones, smart phone, iPhone, and so on. But we’ll just let you reminisce about the wonder of your first cell phone and the excitement around purchasing your first smart phone.  If you are interested in diving more deeply into this topic several interesting articles on this topic include …. 

Business InsiderComplete Visual History of the Cell Phone

TimeA Photographic History of the Cell Phone

Extreme TechSmartphones set to become the fastest spreading tech in human history


So, the question that comes to my mind is where are we at today?

As of January 2014, 58% of American adults have a smartphone and 42% of American adults own a tablet computer according to the Pew Research.  Compare this to the statistic that in 1999 only 32% of population owned a cell phone (World Almanac).

With the evolution of the smart phone desk top computers are seeing a decrease in the amount of time spent on them. ComScore found that 50% of the US’s digital time was spent on desktop computers in 2013. A year later this time decreased by 10%.

As the Smart phone market grows the amount of time spent on these mobile devices is also increasing. 

“Total U.S. digital media time spent has jumped 24 percent in the past year, driven by a surge in mobile app usage, which increased 52 percent.” (ComScore).

Jon Layton, our android dev. comments on this, “To me these statistics mean that 'smartphone' or maybe 'super portable computing' technology is more culturally disruptive than even the computer. That's why I'm in the android dev space – there are more people in the world that have smartphones than computers and that is only going to increase. Our world is changing around us and I want to be a part of it.”

How are you going to be a part of things?


To a changing world and everyone’s role in it!

Lexi's picture

It's my pleasure to introduce Chris Long with Longevity Insurance Brokers. Chris assists business owners with their insurance needs - as you know, launching a digital business requires the same planning and protections as any other business! I asked Chris to guest blog on our site to educate our clients on some of the insurances their start-ups should have in place.

There are many things that go in to starting a tech company and insurance is one of those that is often misunderstood. Here is a basic breakdown of the policies that most companies need:

General Liability
Protects against injury and damage to property
Example 1: someone comes to your office and trips over a cord, causing injury
Example 2: a product you sell injures someone

Professional Liability
Protects again damages caused by failing to do a job/fulfill a contract
Example 1: Your computer crashes and you lose vital information
Example 2: You have a contract with a company, and fail to finish the job by the agreed upon date, causing them to sue you

Business Property/Inland Marine
Protects equipment from theft and damage
Example 1: Your office catches on fire, and your office furniture and electronics are destroyed
Example 2: You spill coffee on your laptop, destroying it

Work Comp
Pays for any injuries sustained by an employee while at work
Example 1: you send an employee to run an errand, and they are injured in a car accident
Example 2: an employee gets carpal tunnel syndrome

For more information, contact Chris Long and visit

Jeff's picture


This year, our small digital family at Ideas By Nature had the pleasure of not only attending Develop Denver 2013, but also being panelists and speakers! What an incredible experience… Denver has some of the most exceptional and creative minds in development and we are stoked to have shared the stage with them, speaking on the process we embrace at the core of our work, Scoping. Our focus was to speak directly to how we shape our process for scoping and planning mobile application development around the ever-growing start-up and entrepreneur community in Colorado.

For many, scoping is simply “planning.” For us, scoping is the cultivation of an idea. The foundation for the tools we use to make our lives better, more productive and enjoyable every day. For an entrepreneur, the scoping experience can mean the success or failure of their idea and business. We take that very seriously. Even more exciting than the ideas themselves, is working with entrepreneurs and passionate dreamers determined to bring them to life. Sharing how we scope development for the capital-growing entrepreneur was AMAZING and we hope to have reshaped some thinking on an age-old, however evolving process.

My big “take” from Develop Denver 2013: For the best experience and result from your work, and for your client, it is keystone to never stop learning. In the fastest growing industry, being intrigued and an explorer will always help you to move forward and get better. As for our community of explorers here in Colorado… they inspire me every day. I even get to work with them.


Lexi's picture

If you read my previous blog post, you know I have started my mentorship with two first-generation college students. We Care By Nature, the philanthropic facet of Ideas By Nature, sponsors this volunteer effort. I am honored to represent not only my company, but also myself, to these two students.

Each of my mentees are unique in their own ways: one is a cheerleader who understands her strong leadership abilities but is afraid to use them and the other is an athlete who is far more nervous about living on campus and building her new independent life. We’ve participated in some fun trust-building activities together so far: sharing secrets, asking challenging questions, using communication skills to build matching artistic masterpieces (see pic below), learning about privilege and how to be open to the customs of varying cultures, texting about weekend plans and sharing stories… you know – stuff friends do. Sure, we’ve talked about registering for classes and figuring out parking on campus, but the more I hang out with these ladies, the more I realize that they are looking for a big sister to talk to about the human side of going to college. I mean, what happens when their roommate wants to have a party and they need to do homework? Or when the hottest guy at school asks them on a date and they freeze up? Or when their friend shares a dangerous secret with them? What happens if someone makes fun of their race or treats them as inferior because of their gender or sexual orientation? These are tough questions, friends.  We could all use a mentor’s advice in situations like these.

As an only child, this mentorship for me is more than just the desire to give back; it is an opportunity for me to understand and experience the camaraderie present in sibling relationships. While I greatly enjoyed being independent and creative during my youth as an only child, spending a good amount of time alone, I always wondered what it would be like to have siblings. My mentees have become my little sisters and are showing me what it means to have a strong bond with someone they are counting on for guidance. I am learning that in order to be the best “big sis” I can, I have to:

  • Be super accountable
  • Be super available
  • Be super honest
  • Be myself in my truest form

These girls aren’t just looking to me for basic info about navigating the college maze; they want to see what I do and who I am so they can emulate it in some way. They have built me up into someone who is more confident, more available, and more me! It is my humble opinion that everyone could benefit from learning these lessons through mentorship.

If you are interested in getting involved with We Care By Nature, please send an email to If you know any schools that would enjoy having my team come speak about new tech, design, and/or start-up practices, I’d love to hear from you!

Blessings for all.


Lexi's picture

I feel very fortunate to have become involved with Ideas By Nature right when mobile started paving the way for new business opportunities. Working directly in this atmosphere is the only way I am able to keep up on industry trends and techniques.  Furthermore, my gained knowledge is now something that I get to share and inspire others with!

Currently, public and private schools struggle to keep up with our dynamic industry and offer little to no training to students interested in digital development projects (especially those with shrinking budgets). Having identified this shortcoming, the team at Ideas By Nature and I have decided to partake in monthly volunteer efforts at inner-city schools to offer portfolio reviews and mock interviews. We’re also starting a year long mentorship with two first generation college students; I’ll post about how fun that is in a couple weeks.

At one of our most recent events, I had the pleasure of interviewing a young man named Juan, at Lincoln High School in CO. While he was nervous and slightly unprepared (what high school student isn’t?), I could immediately see a huge amount of potential within him. He wanted to start his own business and was curious about marketing. He really didn’t have much of a grasp on the online marketing side of things, nor had he considered the resources he would need to establish and maintain a website. It would have been very beneficial to him to have received instruction on creating a website, marketing and advertising online, and using social media tools to budget those marketing costs while gaining traction for a  company virally. I asked Juan what his greatest was strength was, to which he replied, “I don’t know, I’m weird.” I gave him a big smile and responded, “being weird has allowed me to grow my career at a young age. Plus, my colleagues and fellow professionals remember me more because of my quirks.” I think he really took this to heart. The youth shouldn’t be forced to think inside the box, but should instead be exposed to more digital innovations and how they can use progressing technologies to shape and change the professional landscapes they will grow to become an essential part of.

This experience, along with others at high schools like Lincoln, has solidified my belief that schools really do need more support when it comes to students interested in less conventional or “new” career paths. 

Given this, Ideas By Nature is excited to announce the rejuvenation of our socially responsible arm, We Care By Nature! 

It is the mission of We Care By Nature to empower the youth and community of Denver, Colorado with the knowledge, resources, and consultation required for successful start-up businesses in the realms of new technology, design, application development, and cutting-edge online marketing techniques.

In order to satisfy the mission of We Care By Nature, Ideas By Nature engages in the following:

  • Mock Interviews with students at inner-city Denver high schools
  • Portfolio Review with students at inner-city Denver high schools
  • Yearlong mentorships with first generation college students
  • Application of 20% discount to all non-profit organization projects
  • Speaking at youth and small business events pro bono

If you would like to learn more about We Care By Nature by participating in our volunteer efforts, or by introducing us to a non-profit with web or mobile app development needs, please contact Lexi Steele at

I would love to hear your ideas on how We Care By Nature can further contribute to the youth of the Denver community. Leave your comments below!

Until next time, 


Jeff's picture

How can we feel other than grateful and inspired closing this past year. For a new business and line of digital services, Ideas By Nature has evolved quite a bit in response to the ever-changing, marketplaces, industries and clients. Perhaps the hardest lesson that I have personally learned, was to actually SLOW DOWN in quite possibly the fastest moving and growing industry today.

A challenge that we see very often facing development and more specifically, the process for mobile & web application development, is how to scope, map and deliver the optimal benefits to an end user. It’s great to make our clients happy, but let’s face it, this isn’t all about them…

Ok, now I’ll explain how “slowing down” has helped us to speed up and move forward as a young business. I am not saying that we have started to “snail through” through our projects. Actually, we have managed to efficiently move projects forward more quickly and with a greater success and experience for our clients and partners. It’s a super-focused and smart process that we appropriately call “Scoping”.

In slowing down, myself and team have been able to use Scoping to comprehend much more of what our clients need to be successful not only in their minds, but also in the minds of their consumers, users, employees and industries. Understanding this web of factors has helped us to refine our own processes for development and most importantly, for ensuring that success.